A Certificate of Completion is Presented to Students who Undertake the “Digital Marketing Course: Become a Digital Marketing Manager”.
by Oxford Learning Lab puts together eight great Digital Marketing Courses (available in Udemy) to give you an overview of five of the most important cornerstones of a Digital Marketing Strategy.
We provide you with Udemy coupons and coupon codes so that you can take a lot of discounts. Don’t lose your chance to get cash backs and enjoy exclusive savings. Why don’t you come and try now?
Web CopyWriting = Online the user is in charge. If they cannot understand what your website is about or what your offer is, they will quickly leave. Your online copy plays then, an essential role in grabbing the user's attention and keeping them interested. You will learn - through a combination of theory and examples - how to craft successful digital copy from scratch right through the drafting and editing stages.
Effective Mobile Marketing = With the massive growth of smartphones, mobile has become a significant and diverse media marketing channel. With more and more consumer time spent with mobile devices, how can brands find engagement? Whilst there are many opportunities, there are also a diverse range of technologies to deliver these - from messaging to apps, from mobile web to image recognition.
Social Media for Business = SOCIAL MEDIA such as Twitter, LinkedIn and Facebook has grown significantly in the last years. Businesses are winning work from Twitter and LinkedIn. Facebook is being used in place of traditional advertising, yet a few years ago, to communicate with customers you picked up the phone or wrote a letter. This workshop shares secrets on the next steps with using digital marketing tools and how they can generate business for you.
Email Marketing =Compared to just about every other form of digital marketing, Email is still the most cost effective. It can form the bedrock of your communications strategy and 'join the dots' between your other online activities. It is quick, easy to implement, inexpensive and reliable. You'll discover how to form your strategies, set realistic targets and design engaging email content that gets delivered,opened, read and acted upon.
Profit from Web Analytics = This course will give you an overview of the key ideas and web analytics processes. This is knowledge that you can use to improve the ROI of your web marketing. You'll see how to can use web analytics to encourage more visitors to flow through your web pages and convert them into enquiries, leads and sales.
SEO - Search Engine Optimization= Find out practical ways to make sure your site ranks highly for the key phrases your potential customers are typing into the search engines. This module of “Digital Marketing Course: Become a Digital Marketing Manager” course includes how to plan and implement a successful search strategy. Learn essential information for SEO such as page rank, link building, white hat techniques, indexing and many others. Understand how a proper on-site and off- site optimization will create long term value for your site.
PPC= This course will cover all the strategy aspect related to Pay Per Click advertising. You will end up understanding how to define the right keywords, write the winning advert and use all the techniques to lower your price and increase ROI.
Web Usability (UX) = Design a more effective website that will improve customer satisfaction, have a better placement in the search engines and convert more traffic into sales. Website Usability course is particulary effective for web designers, web developers or marketers in need to dramatically improve their website results.
SECTION 1: WEB COPYWRITING THAT WORKS!
1
Intro to Copywriting for the Web 02:34 Preview
2
Why are you writing 01:49
3
How the web affects copywriting 02:35
4
What makes good writing 07:42
5
How people read online 06:05 Preview
6
Who are you writing for 09:00
7
Getting the words right-Planning 09:15
8
Drafting your copy 13:28 Preview
9
Editing your copy 05:14
10
Readability online-Part1 10:51
11
Readability online-Part2 10:32
12
Making use of headlines 06:53
13
Other layout tips 05:24
14
Navigability 10:59
SECTION 2: MOBILE MARKETING
15
Principles of mobile marketing 01:01 Preview
16
The mobile landscape 03:59
17
The mobile technology landscape 10:00
18
Users and mobile landscape 07:24
19
Players in the mobile landscape 12:37
20
Mobile and the consumer 12:18
21
Reason for use Mobile in Advertising 04:27 Preview
22
Regulatory bodies and codes of practice (UK) 09:33
23
Mobile display formats 06:03
24
Mobile non-display formats 06:17
25
Mobile optimisation strategies 12:33
26
Mobile targeting 04:42 Preview
27
Proximity marketing 21:24
28
Integrating mobile into marketing 28:03
29
The mobile planning process 06:02
30
Planning mobile activity 09:17
31
Mobile design and development 15:04
32
Principles of mobile marketing-Summary 00:40
SECTION 3: SOCIAL MEDIA FOR BUSINESS
33
Introduction to Social media-Beyond the basics 01:50 Preview
34
Social media environment-Different purposes 05:38
35
Social media environment-Overview, business adoption 05:40
36
Social media environment-Benefits for business 1 05:05 Preview
37
Social media environment-Benefits for business 2 10:03
38
Benchmark Balance sheet 10:53
39
Creating community & writing for social media 05:02 Preview
40
Engage customers-LinkedIn part 1 10:31
41
Engage customers-LinkedIn part 2 08:02
42
Engage customers-LinkedIn part 3 05:09
43
Engage customers-Facebook part 1 09:40
44
Engage customers-Facebook part 2 06:29
45
Engage customers-Twitter 11:27
46
Engage customers-YouTube 04:59
47
Engage customers-Blogs 06:12
48
Engage customers-Foursquare 09:31
49
Engage customers-Integrated case study 07:05
50
Engage customers-Writing for digital media 09:13
51
Integrate & manage: Building social media activities into the business part 1 10:17 Preview
52
Integrate & manage part 2 07:03
53
Measure & monitor-tools for social media metrics part 1 07:50
54
Measure & monitor-tools for social media metrics part 2 04:41
55
Measure & monitor-Free tools 06:55 Preview
56
Measure & monitor-Paid for tools 02:16
57
Best practice & planning for your business 08:42
58
Action plan-Social media objectives 07:42
SECTION 4: EMAIL MARKETING
59
Intro to Email marketing 03:17 Preview
60
Pros and Cons 13:29
61
Planning 14:16
62
Choosing an Email Service Provider 05:22
63
The secret of success 03:18
64
Design your process 12:15
65
Building the list 13:26
66
Relevance 08:06
67
Personalisation 07:30
68
Improving open rates 02:50 Preview
69
The From field 05:57
70
Timing 03:15 Preview
71
The creative 07:51
72
The offer 04:39
73
Copywriting 07:38
74
Mobile devices 04:36
75
The landing page 02:54
76
Improving deliverability 12:47
SECTION 5: PROFIT FROM WEB ANALYTICS
77
Intro to Web Analytics 04:02 Preview
78
Your analytics goal 06:23
79
Choose your software 03:42
80
The key metrics 06:43 Preview
81
Choose your KPIs 04:28
82
Create conversion funnel 10:36
83
Develop solutions 12:10
84
Social media analytics 14:14
85
Establishing ROI - part 1 08:12
86
Establishing ROI - part 2 07:48
87
Web Analytics Conclusions 05:37
SECTION 6: SEARCH ENGINE OPTIMIZATION
88
Introduction to SEO 06:15 Preview
89
Business case_Market share_SEO vs PPC 11:06
90
SEO ranking_PPC _Smartphones and PPC 06:14
91
Types of search_Head vs Tail 09:48 Preview
92
Basics of natural search_ How SEO works 08:28
93
Jargon buster 05:41
94
Strategy-Benchmarking 15:43
95
Competitor analysis 08:49
96
Keyphrase analysis 19:59
97
Cost-benefit analysis_Planing 08:54
98
Basic algorithm-Site build and hosting 09:16
99
Relevance-URL,Page title and Meta data 1 11:17
100
Relevance-URL,Page title and Meta data 2 08:21
101
Relevance-On page content 1 11:24
102
Relevance-On page content 2 05:06
103
Relevance-Duplicate content_Images, video and audio 09:23
104
Relevance-PDFs 05:54 Preview
105
Credibility-Link building_Page rank 09:42
106
Credibility-Hub and authority pages_Link relevance 11:23
107
Credibility-Types of site_On site promotion 09:57
108
Credibility-Tools 05:18
109
Algorithm evolution-Social 1 09:44
110
Algorithm evolution-Social 2 11:09
111
Algorithm evolution-Mobile_Google local_Google shopping 09:34
112
Summary SEO 04:53 Preview
SECTION 7: PAY PER CLICK
113
Intro to Paid search 09:02 Preview
114
Business case 04:00
115
Market share and definitions 05:33
116
PPC-high intent customers 07:17
117
Head vs Tail searches 03:18 Preview
118
How paid search works and text adverts 04:14
119
Quality Score 07:52
120
Landing page optimisation 07:02
121
Structuring Campaigns 12:39
122
Structuring Campaigns Exercise 06:22
123
Keyword Analysis 10:02
124
Keyword analysis-Exercise 06:13
125
Keyword Matching 09:58
126
Negative matching 04:38
127
Ad text 11:57
128
Keyword Insertion 09:01
129
Ad rotation Budget and Building 06:09
130
Scheduling 05:39
131
Standard and Conversion AdWords metrics 09:41
132
Web Analytics 06:22
133
Updating Status 06:45
134
Disapproved Ads_Analysing performance 05:52
135
Mobile Phones 03:30
136
Google display network_Remarketing 05:11
137
Image search Ads_AdWords editor 04:09
138
Google shopping 05:48
139
Summary PPC 05:18
SECTION 8: USABILITY AND UX
140
Introduction to Usability and UX 04:53 Preview
141
Definition and benchmarks-User 12:25
142
Definition and benchmarks-Goals 06:58
143
Definition and benchmarks-Context of use 08:02
144
How customers behave online 1 09:18
145
How customers behave online 2 13:05
146
How customers behave online 3 08:20 Preview
147
Philosophy 10:59
148
Customer research-Focus groups and interviews 07:57
149
Card sorting 08:12
150
Personas 06:37
151
Principles - Expectations and consistency 15:23
152
Feedback 09:21
153
Provide structure 1 08:40
154
Provide structure 2 08:59
155
Provide structure and Avoid clutter 09:49
156
Calls to action 13:01
157
Guiding customers-Homepage 10:04
158
On site search 14:07
159
Navigation 1 12:51
160
Navigation 2 12:51
161
Converting Customers Landing Pages 08:42
162
Forms 08:05
163
Site research-Heuristic evaluation 05:28
164
Usability testing 14:13
165
Eyetracking and Paper prototyping 04:33
166
Metrics and analytics 04:48
167
Summary Usability and UX 03:33 Preview
SECTION 9: SOCIAL MEDIA FOR BUSINESS GROWTH
168
Social media - Announcement 01:47 Preview
169
Introduction to Social media strategy - Part 1 09:09
170
Introduction to Social media strategy - Part 2 09:24
171
Key messages - Part 1 10:19
172
Key messages - Part 2 11:28
173
Key messages - Part 3 08:18
174
Agree targets objectives and strategy 12:23
175
Develop your strategy 13:15
176
Evaluate social media tools - Part 1 08:36
177
Evaluate social media tools - Part 2 09:41
178
Create a cross functional approach - Part 1 13:25
179
Create a cross functional approach - Part 2 07:02
180
Light touch editorial approach 10:55
181
The psychology of sharing 09:46
182
Internal policies and terms of use - Part 1 08:27
183
Internal policies and terms of use - Part 2 07:37
184
Internal policies and terms of use - Part 3 12:55
185
Internal policies and terms of use - Part 4 14:57
186
Implement social media monitoring - Part 1 12:08
187
Implement social media monitoring - Part 2 08:41
188
Social media person or team - Part 1 07:33
189
Social media person or team - Part 2 10:13
190
Social media person or team - Part 3 12:51
191
Social media person or team - Part 4 07:48
192
Social media person or team - Part 5 07:41
193
Conduct appropriate training 04:10
194
Define metrics and ROI - Part 1 10:28
195
Define metrics and ROI - Part 2 12:13
196
Define metrics and ROI - Part 3 09:55
197
Completing the Plan
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